Hearing and being heard: engaging and understanding different types of stakeholders


Based on responses from Sally Swingewood, Lead Standards Development Manager


With a passion for providing excellent service, fairness and equality she believes sharing experiences and good practice is the best way possible for standards professionals to learn. Fusebox will bring new ideas and new energy forth. Appointed by the UK government, BSI is the national standards body that represents the UK’s interests at the International Organization for Standardization (ISO), the International Electrotechnical Commission (IEC) and the European Standards Organizations (CEN, CENELEC, and ETSI). BSI’s role is to help improve the quality and safety of products, services, and systems by enabling the creation of standards and encouraging their use. 

As the Lead Standards Development Manager at British Standards Institution (BSI), Sally Swingewood, she is responsible for building relationships with national and international experts and developing standards, with particular focus on quality management, occupational health and safety management, public sector procurement and healthcare organization management. She specializes in the development of business improvement and occupational health and safety management system standards. 

At Fusebox London on the 15th of October, she will dive into the importance of effective two-way communication, more specifically-tailoring language and the main message to your audience and being an active listener to the user’s voice.  This is important because too often people think that standards are imposed on them by people in ivory towers who know nothing about the real world. This has been perpetuated, to a degree, by the language used in and around standards and use of the word ‘experts’ as those people who contribute to them. It’s time to do some myth-busting so that people understand that standards are created by and for the benefit of the user. Standards being as essential should be better communicated to the public as they are the linchpin in society. With collaboration and conversation standards makers can bridge that gap between users and standards, creating a lasting impact. Join us at the Fusebox event!


Sally will be speaking at Fusebox London on Tuesday 15th October. You can sign up to join the event here.


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